identify three measures that you could use to help the company achieve its plans in 592044

(Balanced Scorecard) Goodall Corporation makes a wireless computer keyboard called the Blackbird. The following information was compiled for 2010 and 2011.

2010

2011

Number of keyboards sold

28,000

29,500

Plastic used (kilograms)

14,000

15,100

Direct materials costs per kilogram

$7

$10

Manufacturing capacity

35,000

35,000

Spoilage

18%

25%

Total manufacturing costs

$495,000

$585,000

Total customer service costs

$152,000

$161,650

Number of customers

608

610

Cost per customer

$250

$265

Due to increases in direct materials costs, Goodall is concerned that the profitability of its Blackbird line is decreasing. The company would like to reduce manufacturing costs and also reduce the amount of materials that are spoiled in a given year. Goodall also wants to grow its customer base more rapidly, as the industry market size for wireless keyboards increased over 25% from 2010 to 2011, but its results did not reflect this growth.

Identify three measures that you could use to help the company achieve its plans in each of the BSC perspectives.

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