Global Marketing

I need an explanation for this Marketing question to help me study.

(1) In many Asian countries, culturally, fair skin is associated with positive values that relate to social status and beauty, particularly for women. Is it ethical to exploit cultural norms and values to promote a product (e.g. whitening products)? Please discuss.

(2) You have learned about the growth of the world population in the text. Some countries (e.g. China) in fact have been controlling the nation’s population. What is your view of population control? Please discuss its pros and cons.